Run your shop

Analytics & reports

Revenue, profit, best sellers and the true value of your stock.

Live sample — click around, nothing is saved

Analytics › Overview

Total Revenue

ETB 12,165

vs previous period

Net Profit

−ETB 8,594

Gross margin 33.3%

Orders

Average Order

ETB 405

New Customers

Total Expenses

ETB 20,760

Sales Trend

Total ETB 12,166 · Best day Oct 9 · ETB 5,595

ETB 440

ETB 660

ETB 330

ETB 2,200

ETB 1,210

ETB 1,650

ETB 990

ETB 5,500

ETB 770

ETB 1,430

● Online● In-store / POS

Four tabs#

Tab	Answers
Overview	How is the business doing? Revenue, net profit, orders, average order, new customers, expenses, sales trend and top products.
Product Report	Which sales earned what? Line-by-line sales with cost, revenue, VAT and profit.
Stock Performance	What is my stock worth, and what moves?
Employee Performance	Who sells how much?

Overview#

Net profit subtracts expenses from gross profit, so a month with big rent shows a loss even if sales were good.
Sales trend is a bar chart of revenue per day, split into online and in-store.
Top products ranks by revenue with a share-of-sales bar.
Use the period and warehouse filters at the top.

Product report#

Live sample — click around, nothing is saved

Analytics › Product Report

Product	Date	Cost	Sold	Revenue	Profit	Units
Apple iPhone 14	Oct 9	ETB 700	ETB 999	ETB 999	ETB 299	1
Nike Air Jordan 1	Oct 9	ETB 90	ETB 150	ETB 150	ETB 60	1
Adidas Ultraboost 22	Oct 8	ETB 100	ETB 180	ETB 360	ETB 160	2
Levi's 501 Jeans	Oct 8	ETB 60	ETB 135	ETB 135	ETB 75	1

Every sale: cost, sold price, revenue, VAT, profit, customer.

Filter by category, receipt (with or without), VAT, customer, revenue and warehouse.
Cards on top total revenue, profit before expenses, units sold, revenue without VAT, expenses and withholding.
Press Export for a spreadsheet.

Stock performance#

Nike Air Jordan 1 — In stock, cost from exact batches, sales value and movement.

Apple iPhone 14 — In stock, cost from exact batches, sales value and movement.

In stock, cost (exact batches) and sales value show what your shelves are worth.
Switch between All products, Sold and Unsold to find what is not moving.
Use it to decide what to reorder.

Employee performance#

The Employee Performance tab ranks your team for the chosen period. For each person it shows total sales, orders, average order and a small trend, plus a breakdown table you can sort by Total sales, Orders or Average order. Orders sold by the owner are included, so you can compare yourself with staff.

Choosing the dates#

Pick a period (for example the last 30 days) at the top of Analytics. Every card, chart and report on the page follows it, including Employee Performance.

Words used on the cards#

Card	Meaning
Total revenue	Everything sold in the period, VAT included.
Net profit	Gross profit minus expenses. Gross profit is revenue minus the cost of the batches sold.
Gross margin	Profit as a percentage of revenue.
Average order	Revenue divided by the number of orders.
New customers	Customers added in the period.
Total expenses	Everything you recorded as an expense, including salaries.